M&A, Partnerships, Strategy Consulting
We specialize in growing, advising and selling travel, technology and media companies utilizing our large network of friendly industry players
About Us
IQaaS Advisory was founded on a straightforward yet impactful idea: to work side by side with ambitious companies, helping them become sellable and ready for what’s next.
Led by Max Kraynov, a former technology and media CEO with over 25 years of experience across multiple successful ventures, our advisory firm brings useful insights from both sides of the transaction table.
We engage with the clients 1–3 years prior to a major corporate transaction to ensure that the founders' and shareholders' interests are aligned with the time horizon it takes the company to reach an exit.
Session frequency depends on client needs, from monthly to weekly. Alongside strategy and finance, we focus on founders’ wellbeing and goals before and after major transactions.
We maintain a growing network of strategic buyers and mid-market investment banks helping us validate our clients’ valuation assumptions, saleability, and strategic plans.
Services
M&A Advisory and Transaction Support
Our comprehensive M&A advisory services guide you through every step of the transaction process, from initial strategy development to post-merger integration.
With expertise in maximizing investment and acquisition potential, we help position your company for optimal outcomes, whether you're looking to exit, acquire, or form strategic partnerships.
Strategic Partnership Development
Drawing on our extensive network and partnership experience, we help you develop compelling partnership proposals that maximize value creation through collaborative opportunities.
Our team has established, nurtured, and expanded key strategic partnerships with platforms, clients, suppliers, and the investment community across multiple ventures, providing us with insights that drive successful collaborations.
Founder Support and Strategic Guidance
We understand the unique challenges founders face at each stage of their journey and position ourselves as the “big brother who’s been there”. Our founder support services include:
- Strategic business planning and growth roadmapping
- Investor relations and fundraising strategy
- Leadership team development and organizational structure optimization
- Crisis management and turnaround strategy
- Mentoring and executive coaching for founders and leadership teams.
Having grown multiple businesses from early-stage ventures to mature enterprises, we provide practical, actionable guidance that helps founders make confident decisions during periods of growth, transformation, or transition.



Clients

NeuroDive
Growth and Commercialisation
NeuroDive is a remote monitoring system designed to enhance stroke rehabilitation by combining a mobile EEG headset, patient app, and cloud-based platform, enabling continuous brain activity analysis and personalized treatment plans.
It streamlines recovery through advanced EEG processing and AI-driven analytics, optimizing clinical workflows and improving outcomes for both patients and healthcare providers.

Searadar
Business Expansion, Partnerships and M&A
Searadar is a concierge service and technology platform for streamlined yacht rentals for sailboat captains across Europe and global destinations like the Mediterranean and Thailand. As a major European player, it combines a fleet of over 20,000 vessels with personalized trip planning.

Naoma.ai
Building a sales pipeline and finding new business verticals
Naoma AI is an AI sales analytics platform that optimizes team performance using insights from 500k+ real sales calls, offering real-time metrics tracking and strategy improvements. It provides scalable solutions for businesses to enhance customer interactions and drive growth.

Undisclosed
Developing new partnerships and sales channels
Our client is a developer of a CDP (Customer Data Platform) for airline passengers, offering a 360 degree view of a customer journey and their propensity to buy ancillary services via the most suitable channels.

Undisclosed
Developing new partnerships and sales channels
Our client is an aggregator of luxury travel experiences working with travel agencies and corporate travel providers worldwide.
About Max Kraynov
Seasoned executive and M&A advisor with over 25 years of experience in scaling technology businesses and facilitating strategic transactions. As the founder of IQaaS Advisory, he specializes in working with startups valued between $10m and $250m, providing investment quality as a service to ambitious founders.
Max has master’s degrees in applied mathematics and business, as well as certifications in corporate governance and negotiations.



Max's Adventure
Max is a passionate entrepreneur who successfully sold his mobile tech startup to a strategic buyer in 2006.
Product Leadership
He has been at the forefront of product teams, sharing insights on product management before the release of the 'Lean Startup' book.
Aviasales Innovator
For a 10 years, he built Aviasales, the third-largest flight search company, revolutionizing how travelers find flights.
Media Visionary
Max spent three years leading FunCorp, a media company, where he forged vital partnerships with platforms, clients, and investors.